Mitch Jacobsen Discusses the Rviita Energy Tea Story at Global Pouch Forum
There perhaps was no person more popular than Mitch Jacobsen during Day 2 of Global Pouch Forum last week. The CEO and Founder of Rviita Energy Tea, Jacobsen addressed the hundreds of attendees as a keynote speaker, during which he discussed the story behind Rviita, his embrace of pouch packaging, the challenges he faced during product development, and ultimately, the commercial success of Rviita as a result of the company’s unique approach.
“Rviita Energy Tea is a natural energy drink packaged in a custom-designed flexible beverage pouch,” explained Jacobsen during a post-presentation interview. “We launched early in 2020, we’re carried in about a thousand stores across Canada, and are soon to expand into the U.S.”