Walkers, a leading chip brand, has announced the rollout of new, paper outer bags for all Walkers Baked multipacks, set to reduce the brand’s use of virgin plastic on outer packaging by 180 tonnes per year.
Following positive feedback from an exclusive trial in 800 Tesco stores earlier this year, the packaging will now be permanently rolled out to all major supermarkets in the coming months, with the first packets now landing on shelves. The paper outer bag, which is a first for savory snacks flexible packaging in the UK, can be widely recycled in home recycling bins alongside other paper packaging, which is collected at curbside. It is also set to lower greenhouse gas emissions of each individual pack.