Quality Street takes next sustainability step with travel retail as its launch pad
The brand has launched colorful new paper sharing packs.
Nestlé International Travel Retail (NITR) has announced the latest innovation for its Quality Street line. Following the introduction of recyclable FSC-certified paper packaging for its twist-wrapped sweets in October 2022, Quality Street has now revealed colorful new paper sharing packs, with global travel retail as the launch pad. The 750-gram packs, which launched in January, are clearly marked "I am paper."
NITR General Manager Stewart Dryburgh said: “This is big news, not just for Nestlé and Quality Street but for the confectionery category in general. It underlines NITR’s strong focus on sustainability and its commitment to reducing the use of virgin plastic, boosting recycling and supporting a circular economy. It is also a clear indication of our determination to meet the needs and demands of the increasing number of travelling consumers who are looking to purchase sustainable products."