Breakfast cereals break out with new package design
Bluemarlin designs packaging for Saffola Oats franchise
Saffola has launched a new line of oat-based breakfast cereals. International branding and design agency Bluemarlin (blumarlinbd.com) has crafted a vibrant new 2D/3Dpackaging design for the line. The 26-SKU range, which includes plain oats, savory oats and muesli, hits shelves this month in India.
Saffola is best known for the health benefits of its premium line of edible oils. The Marico-owned brand identified the opportunity to extend this core strength by developing products for other relevant categories with the new and compelling positioning, “Taking care of your health gives you the advantage to embrace life’s possibilities.”