Smurfit Kappa (smurfitkappa.com), one of the world’s leading packaging firms, has taken one of Europe’s most coveted prizes for innovation at the “Goldene Welle” (Golden Wave) awards in Germany, held every two years by the Association of the Corrugated Fibreboard Industry.
Smurfit Kappa designer Steffen Munninger’s pioneering one-piece loudspeaker packaging blew the judges away, topping the ‘Storage and Transport’ category. Steffen’s winning design came up with an innovative, easy-to-use way of protecting speakers, exemplifying Smurfit Kappa’s relentless focus on delivering innovative solutions based on deep customer insights.