Zip-Pak to showcase trend-driven resealable closure innovations at Pack Expo 2015
Zip-Pak (zippak.com), the global leader in zipper technology for flexible packaging, will present its most recent line of closure advancements, Sensory Feedback Fasteners, that feature performance characteristics which appeal to a consumer’s sense of sound, sight, smell or touch, along with its full range of proven resealable technologies at Pack Expo 2015, Las Vegas Convention Center, Las Vegas, NV, September 28-30, Booth C-3400.
“Today’s consumers are mobilized, highly-engaged multi-taskers, surrounded by multi-sensory experiences, ” says Carrie Strieter, director, strategic marketing & innovation for Zip-Pak. “For instance, observe their interactions with mobile devices and you see how essential 'fingertip touch-points' have become in their daily lives. These behavioral habits have directly influenced the development of our current family of closure innovations, Sensory Feedback Fasteners.”
The Zip-Pak array of advanced solutions on display at Pack Expo 2015 represents exciting and unique flexible package characteristics that precisely align with rapidly growing consumer trends. They’re the result of leading-edge ingenuity and progressive collaborations with valued supply chain partners, resulting in advantages for both brand owners and consumers alike. “While some may suggest we’re trendsetters,” Strieter comments, “We view ourselves as imaginative and skilled interpreters of consumer behavior when it comes to packaging, always in step with and supportive of both emerging and established trends.”