Twinings is now the first tea manufacturer to use pre-made stand-up pouches for tea bags. With Mondi’s innovative flexible packaging solutions, the well-known tea brand achieves high differentiation on the shelf.
The well-known UK tea producer R. Twining & Company Limited was looking for new and different ideas to position itself as an innovative supplier. Mondi (mondigroup.com) convinced the company of packaging tea in stand-up pouches having a special structure that allows the product to be partially seen through the packaging. To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied. The new pouches are used for tea bags in pyramid form as well as for loose leaf tea and can be easily opened and reclosed.