To launch Friskies® Gravy Swirlers™, Friskies® Extra Gravy Chunky and Friskies® Party Mix™ Gravy-licious treats, Friskies teamed up with Kroger to debut its "Lap It Up" digital video starring the famous frowning Grumpy Cat and Kroger stock car driver A.J. Allmendinger's furry friend, Mr. Tickles.
"Partnering with Friskies and Kroger on this campaign has been great. Mr. Tickles can finally show off his professional racing skills," said Allmendinger. "Mr. Tickles holds his own next to one of America's most famous felines, Grumpy Cat, and I couldn't be more proud. Mr. Tickles may soon be lapping me!"