For flexible packaging applications, films have become more popular than ever. This trend is due to advances in both the materials available and in press technology that, together, have taken the quality of film packaging to the next level. Not only are films easier to print today, but they also yield better image quality and are much more durable. In fact, today’s packaging films maintain their image quality exceptionally well through the converting and shipping processes, out on the retail shelf, and ultimately when in the hands of the consumer.
There are other reasons for the popularity of films. They are extremely versatile and come in hundreds of options, from shrink wrap and other clear films to metallized options, foils and pressure-sensitive media. Because films are flexible, they can be wrapped around contours and corners, giving you the ability to decorate every inch of a product’s surface for a bold branding statement. Films also deliver high visual appeal by infusing a seamless look into the product’s presentation. Plus, products packaged with film substrates require less shelf space and weigh less than those packaged with rigid substrates. And printing on films is much easier and more cost effective than printing directly on rigid materials.