What consumers see on a store shelf are the graphics, colors and designs a brand owner has chosen to make their product stand out from the crowd. What they don’t see is what goes into creating packaging that ensures the product inside is safe and protected – the converting process.
Package converting aims to improve efficiency, make safer products and cut waste, which benefits both budgets and the environment. But a significant method of reducing waste is often overlooked: Instituting a solid data collection and management system that defines, measures, and minimizes waste.