For many small, medium and large brands, standup pouches (SUP) are being considered more and more as the premier package format to launch new products. Smaller and medium Consumer Packaged Goods companies CPGs, are using pouches as an easier, go-to-market product strategy with faster start up, lower capital investment while enjoying more package real estate for branding and differentiation from rigid packaging. For the consumer, on-the-go convenience, resealability along with new designs and improved functionality are leading to higher levels of pouch acceptance. For at least the last five years, toddlers in the US and Canada have grown very familiar and comfortable with functional pouches, enjoying juices, purées, puddings and now yogurts. For those of you interested in trends and demographics and its impact on packaging, it should not come as a surprise to see this younger generation grow and accept even more food and beverage product categories as they move to this flexible format.