Kellogg’s has launched a new flexible bag using the Easy-Lock by Aplix closure. These flexible bags are now available on shelves in all European countries for Special K Muesli and Crunchy Nut. This new bag is more responsive to consumer needs: a less bulky bag, easy to close for the whole family and offering enhanced product preservation.

Easy-Lock by Aplix is an innovative polyethylene reclosable system intended for flexible packaging. Its original design comprises self-mating micro hooks, enabling consumers to easily seal their package without perfect alignment. Unlike other closures, Easy-Lock by Aplix is suitable for all ages and its resistance to particulates keeps freshness locked in.

Since its launch, Easy-Lock by Aplix has been very successful in both Europe and the United States. Thanks to its inspired design and technology, this reliable closure offers opportunities in many additional markets such as cheese, coffee, frozen food, pet food, confectionary, detergents and more.

Aplix Inc.
(704) 588-1920; www.easylock-aplix.com