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Technology: eCommerce

Embracing the Challenge of eCommerce Packaging

Jay Funderburk
June 12, 2020
Since its inception in the 1990s, ecommerce has been steadily increasing in popularity and is now an integral part of everyday life. Consumers have the ability to order practically any item that is delivered to their doorstep within a matter of hours or days.
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Machinery: Cannabis

Packaging for the Evolving Cannabis Market

As new products appear and the promise of a bigger marketplace looms, both product and the market play a part in determining the most effective package.
Mark Suchy
June 12, 2020
The two principle purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
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The Morpheus vertical form, fill & seal machine from Matrix
Machinery

Communication Is Key to Successful Form, Fill & Seal Projects

Understand your application and communicate expectations of the equipment and the partnership you want.
Alex Diaz
June 11, 2020
Due diligence goes a long way toward ensuring a proper match between your new form fill seal equipment and your production and sales goals. This was my own firsthand experience for many years while I was on the purchasing side, specifying packaging equipment for a global food manufacturer.
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Leading Edge

Skittles Gives Up Its Rainbow on Pride Packs to Celebrate LGBTQ

June 11, 2020
Skittles is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition packs with a colorless package design and colorless candies inside.
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Flexible Focus: Personal Care

The Whole Package: MyKirei by KAO Personal Care Brand

In April 2020, Kao began sales of MyKirei, a brand that embodies the Kirei Lifestyle, in the United States through its subsidiary Kao USA.
June 11, 2020

MyKirei is a Japanese personal care brand with a collection of products inspired by the Japanese philosophy of Kirei. Flexible Packaging spoke to Yoshinori Inagawa, general manager of packaging technology research, global R&D of Kao Corporation about the packaging for MyKirei.


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Materials: Films

Innovations in Flexible Packaging

Stand-up pouches offer benefits for consumers, retailers, brands and the converters that create them.
Cindy Collins Guy Coons
June 11, 2020
Flexible packaging solutions have been available for a number of years, but innovation is allowing the industry to develop improved functional solutions. Today, the marketplace is seeing tremendous growth with film-faced pouches.
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