As new products appear and the promise of a bigger marketplace looms, both product and the market play a part in determining the most effective package.
The two principle purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
Minneapolis branding and design agency, Kick, partnered with Triple Crown Nutrition to launch a new, premium line of horse feed, Triple Crown Gold. Flexible Packaging asked Stefan Hartung,
co-founder and head of creative at Kick about the process.
Over 200,000 full-time jobs and growing — that’s the impact cannabis is having on our economy. This data came from a study reported in Leafly, the largest cannabis website in the world. It names legal cannabis as “the greatest job creation machine in America."
Fire Department Coffee recently revealed a bold, new look for its signature Spirit Infused Coffee Spirit, reflective of the vintage spirit labels that are steeped in heritage.
Z Natural Foods has released Organic Golden Milk, a powdered drink, adding to their line of functional superfood beverages. The product comes in an air-locked, freezer-tight, resealable, stand-up foil pouch and can be safely stored for two years.
The recipe for commercial success is high-quality ingredients, expert execution and perfect timing. All combined in a collaboration between NOVA Chemicals and Emmerson Packaging to help Anita’s Organic Mill, a Canadian manufacturer of organic flour, cereals and mixes, create a fully recyclable, all-polyethylene (PE) stand-up bag.
In 2019 there was a strong, quite single-minded push against plastics in general from several places in activism and the media. The question I have to ask is: Can you imagine a hospital without the ability to have sterile single-use equipment right now?
Massman Automation Designs LLC's GP-M3000 pouch filling system, with its precise capabilities, have made it especially attractive to packagers of cannabis flowers in the growing cannabis industry, which requires precision pouch filling and handling.
Packaging solutions with certified recyclability help food and drink producers satisfy relevant legal requirements. SÜDPACK Verpackungen GmbH & Co. KG has now received a certificate of recyclability from the Institute cyclos-HTP for its packaging film concept.