The cliché, “writing on the wall”, referring to something that is essentially a foregone conclusion, fittingly describes the on-going value and functionality flexible packaging brings to consumers. We don’t have to look further than the launch of new Daisy Squeeze Sour Cream to support this claim. Launched in early 2015, this revolutionary flexible package is a stand-up (inverted) pouch design that is turning the sour cream category
up-side down.
Daisy, a wholly family-owned manufacturer of dairy products, partnered with global design and innovation consultancy Continuum (continuuminnovation.com) to help ideate the new package design. Together, they set out to improve consumer experiences by offering functional advantages over the existing tub package while differentiating the brand and product on the store shelf, all the while maintaining the quality of the product inside.