CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc., and French haute couture fashion designer Jean Paul Gaultier have collaborated to produce creative new package designs for the brand’s ‘Le Male’ and ‘Classique’ fragrances.
With unboxing videos becoming a serious marketing channel, packaging is garnering renewed attention. Catering for the on-the-shelf appearance is no longer enough, as packaging now functions to communicate with consumers across digital channels, specifically video content.
Two business units of Crown Holdings Inc., CROWN Beverage Packaging North America and CROWN Bevcan Europe and Middle East, have earned three prestigious awards at the 2017 International Metal Decorators Association (IMDA) Annual Conference. The theme of ‘Innovation & Technology: Keeping us Competitive,’ represented a strong platform to feature Crown’s latest collaborative projects with craft brewers.
As consumers seek more sustainable and transparent packaging, brands are working hard toward appeasing them, as well as adhering to industry regulations and creating a package design that stands out on shelf. So how can you handle it all?
Imagine being able to save approximately $300K a year by implementing a new package design and labor structure. And to top it off the new package design used less materials which freed up millions of square feet of unnecessary over-packaging.
Diadeis is launching the first conference about packaging artwork. It will be an intimate and interactive event, a one-day track devoted to understanding and sharing strategies and insights with a focus on improving the packaging value chain.