Building on the recent strategic alliance with Label Insight, Nielsen announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes.
A look at the many benefits and growth in the segment.
March 7, 2017
As a relatively new technology, digital print has only recently started to seep into the packaging market. But in a short space of time, this new capability has gained immense popularity as those in the packing industry realize its potential for providing seamless and personalized advertising.
Insights on the ways pressure-sensitive label materials can help brands deliver on consumer trends.
February 28, 2017
Consumer purchasing in the wine and spirits marketplace continues to grow, with 2016 being the 18th consecutive year consumption rose in each area year-over-year, according to statistics from the Beverage Information Group.