Avery Dennison has named Gernot Ritzdorf as vice president of sales for label and packaging materials in North America.

In this role, Ritzdorf will lead the company’s field and technical sales, customer service and technical support teams for label and packaging materials.

“Gernot’s success in building collaborative relationships with our customers to drive industry innovation, leading both regional and global sales organizations, alongside his wealth of knowledge in the label industry sets him up for success in this role,” says Nick Tucci, Avery Dennison’s vice president and general manager for label and graphic materials in North America. “Adding value for our customers is integral to what we do, and Gernot has continually demonstrated this focus throughout his career, so we are very happy to have him join the North American team.”

Ritzdorf brings 12 years of experience in the company. Previously, he held the role of vice president of sales for label and graphic materials in Europe. Most recently, he served as vice president of global accounts.

Avery Dennison