An unfolding revolution in digital packaging creates a trifecta of opportunity for brand owners
April 1, 2020
It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.
Last year many companies collaborated on new materials, machinery compatibility and corporate initiatives, and joined recycling groups. It’s time to look forward, get inspired and realize that sometimes it is better to work with a partner or two.
It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.
Consumers continue to seek out convenience that suits their fast-paced lifestyles. Consumer behavior could reverse, but it is unlikely. What's more likely is that things will only grow more intense and the demand for convenience will only grow more extreme. Fast-moving consumer goods and pharmaceutical products benefit from the cost-to-performance ratio advantage offered by rigid plastics manufacturing.
The Can Manufacturers Institute (CMI) is putting the metal cans strong sustainability profile front and center. CMI created an innovative, effective communication plan that demonstrates to consumers, customers and other stakeholders the positive economic and environmental impact of recycling aluminum and steel cans. The facts show that metal cans are the sustainable, circular packaging choice.
The glass container industry’s efforts to support customer growth in 2019 was highlighted by an increase in shipments of containers for the non-alcoholic beverage, wine and spirits end markets. Shipment and production data collected and aggregated by Precision Consulting show the U.S. glass container industry shipped about 26.5 billion containers to customers in 2019.
Steady, stable, sustainable and innovative. These four words describe the paperboard packaging market today and, we forecast, for many years to come. As part of the Paperboard Packaging Council’s (PPC’s) industry data offering, we keep a pulse on economic trends that will affect the folding carton market. Following are just a few of the developments to expect in 2020.
What Millennials think, say and do will dominate all aspects of businesses for many years to come. The reason? Millennials are putting a significantly higher priority on sustainability than have the generations before them. That is the finding of EcoFocus Worldwide's 2019 U.S. Trends Survey.
PMMI, The Association for Packaging and Processing Technologies, established the Packaging & Processing Women’s Leadership Network (PPWLN) to recruit, retain and advance women’s careers in packaging and processing.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!