Avery Dennison is creating its biggest ever trade show presence at Labelexpo Europe 2019. Under the theme “Making a Material Difference,” the Avery Dennison team of experts will demonstrate a range of newly launched and significant innovations across four key areas of focus, including sustainable materials and intelligent labels.

New product innovations include:

• rPE - the industry’s first-ever facestock made from recycled polyethylene, launched in Europe in May.
• rPET - a liner with more than 30% recycled PET bottle content, shortlisted for this year’s Label Industry Global Awards 2019, Environmental and Sustainability Award.
• A new extension of the Avery Dennison CleanFlake portfolio, an innovation that enables closed-loop PET recycling and which won this year’s FINAT Recycling and Sustainability award.

The Avery Dennison stand will also feature a hospitality area to meet, listen and collaborate with show attendees, as well as a dedicated seminar space hosting think tank sessions on key industry topics.