I wish I were a smarter person. That’s not a self-deprecating statement, either, because I wish I were smart enough to specifically do one thing: make being a recycler profitable.
It’s clear that consumers want to recycle their products. It’s clear that the industry wants to meet that consumer desire, otherwise there wouldn’t be as much time, effort and money spent on developing products and materials that are easier to recycle. And it’s not just the packaging industry that wants to see more recycling, either. The architecture, engineering and construction industry is, and has been, devoting an incredible amount of resources into developing products that meet a circular economy as well. So if there’s this much time and effort being devoted to this endeavor that consumers want, why isn’t recycling more prominent?