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As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
Attendees at this year’s Global Pouch Forum will be in for a treat as we use the event’s 25th anniversary to explore the history and evolution of the pouch.
Remember the optimism heading into 2021? Vaccines were on their way. Factories were opening back up. We knew there were issues with the supply chain, but a problem recognized is a problem that can be solved. Yeah … good times.
The Daria’s Best line of Russian cottage cheese pancakes needed packaging that conveyed a traditional heritage but with a look that grabbed the attention of a market unfamiliar with the product.
As label technology continues to advance, CPGs need to understand how that impacts the supply chain in order to ensure the end label meets their, and their customers’, needs.
A Freedonia Group forecast from May expects the demand for printed labels to rise 3.2% per year through 2025. The organization found that “printed labels will benefit from the increased utilization of labels for advanced product promotion, which will drive the use of more appealing, 360-degree coverage and more complex, high-quality graphics.”
I wish I were a smarter person. That’s not a self-deprecating statement, either, because I wish I were smart enough to specifically do one thing: make being a recycler profitable.
As the packaging industry continues to grow in order to keep up with the boom in e-commerce, so too does the market for packaging inks. And, like everything in the industry, there are efforts to improve sustainability but still meet functional needs and consumer safety requirements.
Do you remember what your first packaging experience with a pouch was? For me, like it might be for many people, it was with Capri Sun. I don’t remember exactly where I was, but I do remember wondering what the heck it was and then proceeding to drive my straw into the front and straight out the back.
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