Podcast | Impacts of Label Tech on the Supply Chain
As label technology continues to advance, CPGs need to understand how that impacts the supply chain in order to ensure the end label meets their, and their customers’, needs.
A Freedonia Group forecast from May expects the demand for printed labels to rise 3.2% per year through 2025. The organization found that “printed labels will benefit from the increased utilization of labels for advanced product promotion, which will drive the use of more appealing, 360-degree coverage and more complex, high-quality graphics.”
Freedonia Group says that it expects flexographic and digital printing to continue expanding in the market. “While digital will capture share from flexography in shorter runs, label printers will increasingly use flexo and digital in combination to take advantage of flexography's cost-effectiveness for longer runs and digital's for shorter runs,” says a statement from the research company.