In 2022, Cadbury announced it had sourced ~30% (on a mass balance basis) of the plastic needed to wrap its 160g to 185g Cadbury Dairy Milk family blocks produced in Australia from recycled materials. With its latest purchase, Cadbury aims to use ~50% (on a mass balance basis) recycled plastic for its wrappers across its chocolate blocks, bars and pieces range produced in Australia. This will be equivalent to halving its virgin plastic needs to wrap those products.