Packaging has always been functional. After all one of its primary functions is to protect the product inside. But speakers at this year’s Global Pouch Forum, hosted by the Packaging Strategies group (publisher of this newsletter), discussed how packaging can go beyond the functional and become an integral part of the sales strategy, increasing, as one speaker put it, occasion of use.
With 22 speakers and 15 sessions over 1 ½ days—not including a pre-conference workshop and tour—the June 16 and 17 event was the largest ever in North America devoted to the pouch. There were 646 attendees and exhibitors eager to learn about market trends and the latest technology for the fastest-growing segment of the flexible packaging format.