A look at the many benefits and growth in the segment.
As a relatively new technology, digital print has only recently started to seep into the packaging market. But in a short space of time, this new capability has gained immense popularity as those in the packing industry realize its potential for providing seamless and personalized advertising. Market research company, Smithers Pira (smitherpira.com) has already put a value on this fast-emerging industry; an exclusive report from 2015 predicted the global industry to be worth $10.5 billion - and this figure is expected to reach $14.4bn come 2018. This makes digital print for packaging one of the most rapidly growing areas of print. This isn’t surprising, seeing as the capabilities of digital technology are continuously expanding, making it an increasingly cost-effective option when compared to analogue printing.
How digital prints for packaging is affecting the market