Tahoe Trail Bars rebranded in time for summer outings
From the original recipe created and served locally in the Hot Gossip Lake Tahoe coffee shop in 1995, Tahoe Trail Bar had developed a reputation as the go-to snack for all kinds of outdoor sports and adventure, with high-quality ingredients and fantastic taste.
When current owner & CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.