Despite the challenges often presented by flexible packaging in terms of consistent recycling channels, the format remains a preferred choice for brands, retailers and consumers alike.
According to research by intelligence firm Markets & Markets, the global flexible plastic packaging category is projected to grow from $160.8 billion in 2020 to $200.5 billion by 20251.
During the pandemic, several consumer trends emerged that have favoured the format, including the heightened demand for hygienic packaging designs.