Paula Birch

Paula Birch is Global Sales Director at Marketing by PHD, a UK-based marketing and communications agency that works with clients around the globe to deliver targeted B2B strategies and campaigns that raise brand profiles and deliver ROI.

https://www.phdmarketing.co.uk/


Articles

ARTICLES

Salad packaging
Materials

The Future of Packaging is Flexible

Despite the challenges often presented by flexible packaging in terms of consistent recycling channels, the format remains a preferred choice for brands, retailers and consumers alike.
Paula Birch
July 13, 2022

Consumers continue to become more aware of single-use plastics, food waste and recycling, particularly with the rise of documentaries like Seaspiracy. This has led to many brands seeking new and innovative methods to meet consumer sustainability expectations and to capture market share.


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