Pouches, a new study just released by The Freedonia Group, examines the pouch packaging industry in the US. Product segments covered include flat (e.g., pillow, four-side-seal, and three-side-seal) and standup pouches employed in food, beverage, and nonfood applications.

Also discussed are resealable, retort, vacuum, shaped, spouted, aseptic, and stick pouches (most of which can be produced in flat or stand-up varieties).    
Historical data (2003, 2008, and 2013) and forecasts for 2018 and 2023 are provided for pouch demand (including merchant and captive production) in dollars by product type and market. Unit demand is presented for the overall market and for the food and beverage, and nonfood markets.  In addition, the key strategic and competitive variables affecting the U.S. pouch industry are discussed, and the industry’s key players are identified and profiled. U.S. market share is also presented.
The entire study is framed within the context of overall economic conditions, as well as developments and technologies affecting the pouch industry and its end users.  
This study contains 61 tables and profiles 39 companies.  Market shares for the leading producers are also included.  The cost of this 342-page study is $5200.
  Study Highlights:
  • Demand for pouches in the US is projected to increase 4.6 percent per year to $9.4 billion in 2018.  
  • Standup pouches will remain a major growth segment in the overall packaging industry.  Advances will reflect rising interest among packaged goods companies based on cost savings due to lighter weight and lower material use compared to rigid containers.  Also supporting gains will be the ability of stand-up pouches to differentiate and draw attention to products on store shelves.
  • Food and beverage markets comprise the majority of pouch demand.  Through 2018, growth will be similar to the overall pouch average, with the pet food; meat, poultry, and seafood; beverage; and produce markets expected to post the fastest gains. 


Freedonia Group
(440) 684-9600