Mars Petcare adopted a flexible film structure with SABIC PP BCT18F impact copolymer for retort pouches that are used in the packaging of wet pet food products for SHEBA.
Looking ahead to 2022, digitalization will be the main driver for labels — converters will look for complete end-to-end digitalized solutions to optimize their production floor.
This partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a solution in the automation of brand protection and traceability.