Flexible Packaging

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When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.

Trends are funny. Some trends seem to quickly grab the attention of the public, only to fizzle out after the launch of the next trend. In retail, this is most notable with the latest kids’ toy — as soon as the holidays have passed so has the hype.

Plastic products have become an integral part of almost every area of life. Despite its many advantages, this important raw material has come into disrepute for some time now.

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

Color plays an essential role in brand strategy and recognition and is an intrinsic part of any brand’s “personality.” It tells consumers what a brand stands for, what people can expect from it and can become one of the most recognizable aspects of any brand’s identity.