Majority of Brands Using Flexible Packaging on Some SKUs
May 20, 2019
Flexible packaging is rapidly replacing solid packaging across the globe for all the good reasons – lower manufacturing costs, enhanced supply chain effectiveness, extended shelf life, light-weight, augmented sales, and greater consumer appeal.
In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.
Many of the pain points consumers experience with upright bottles are addressed by inverted bottles, but inverted bottles don’t prevent the battle that occurs when the bottle is close to empty.
Hershey's is making it sweeter to share your mood with 25 different emoji options to choose from. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.
The Flexible Packaging Association’s (FPA) recent report, A Holistic View of the Role of Flexible Packaging in a Sustainable World, highlights the sustainability benefits of flexible packaging.
Bemis Company Inc. is the winner of this year’s prestigious FPA Highest Achievement Award for their Molson Coors 12-Pack Cooler Bag. The bag also won two Gold Awards for Expanding the Use of Flexible Packaging and Printing & Shelf Impact, and a Silver Award for Packaging Excellence. The Cooler Bag creates a fresh take on the ubiquitous beer carton.