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Leading Edge

Skittles Gives Up Its Rainbow on Pride Packs to Celebrate LGBTQ

June 11, 2020
Skittles is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition packs with a colorless package design and colorless candies inside.
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Flexible Focus: Personal Care

The Whole Package: MyKirei by KAO Personal Care Brand

In April 2020, Kao began sales of MyKirei, a brand that embodies the Kirei Lifestyle, in the United States through its subsidiary Kao USA.
June 11, 2020

MyKirei is a Japanese personal care brand with a collection of products inspired by the Japanese philosophy of Kirei. Flexible Packaging spoke to Yoshinori Inagawa, general manager of packaging technology research, global R&D of Kao Corporation about the packaging for MyKirei.


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Materials: Films

Innovations in Flexible Packaging

Stand-up pouches offer benefits for consumers, retailers, brands and the converters that create them.
Cindy Collins Guy Coons
June 11, 2020
Flexible packaging solutions have been available for a number of years, but innovation is allowing the industry to develop improved functional solutions. Today, the marketplace is seeing tremendous growth with film-faced pouches.
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Flexible By Design: Premium Horse Feed

Packaging that Jumps

Kristin Joker
June 9, 2020
Minneapolis branding and design agency, Kick, partnered with Triple Crown Nutrition to launch a new, premium line of horse feed, Triple Crown Gold. Flexible Packaging asked Stefan Hartung, co-founder and head of creative at Kick about the process.
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Job Market for Design and Packaging Ripe in Cannabis Industry

June 8, 2020

Over 200,000 full-time jobs and growing — that’s the impact cannabis is having on our economy. This data came from a study reported in Leafly, the largest cannabis website in the world. It names legal cannabis as “the greatest job creation machine in America."


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