The Kroger Co., America's largest grocer, announced the expansion of its Simple Truth Recycling Program, which offers customers a free and easy way to recycle flexible plastic packaging, to now include all private-label brands — including Private Selection, Kroger Brand, Comforts, Luvsome, Abound and more.
SUSTAIN incorporates enhanced security features for added brand protection, which eliminates the requirement to invest in foiling or lamination technology.
Single-origin recyclable packs made of paperboard or cardboard are gradually replacing the typical plastic trays, which usually have an additional pillow pack or are wrapped in stretch film or netting.