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Home » Authors » Brad Addington

Articles by Brad Addington

SPOONS cereal packages with podcast title and inset headshot of Doug VanDeVelde for podcast article.
Packaging Perspectives Podcast

PODCAST | Nutrition Focus Inspires WK Kellogg Co Cereal Packages

Brad Addington
Brad Addington
July 14, 2026

Cereal is a popular food in the United States, with 50 million boxes sold each week. Many consumers, however, are unaware of its nutritional benefits like fiber, protein, and essential vitamins. To highlight these advantages, WK Kellogg Co has redesigned its packaging. We spoke with Doug VanDeVelde, Chief Growth Officer at WK Kellogg Co, about the new SPOONS on-pack nutrition framework.


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Bay Cities podcast article feature image with Sahar Mehrabzadeh and Sara Lowe inset
Packaging Perspectives Podcast

PODCAST | Helping Brands Tackle the EPR Data Challenge

Brad Addington
Brad Addington
July 6, 2026

Sahar Mehrabzadeh and Sara Lowe of Bay Cities share how the company is helping retailers and brands achieve compliance with California’s SB 54 and other state-level Extended Producer Responsibility programs.


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Kelpi CEO Hugo Adams (left) and Dorothy Shaver, Unilever's Global Food Sustainability Director, at the Sustainable Food Awards ceremony in Amsterdam.

Kelpi recognized as best ‘Sustainability Start-Up’ at Sustainable Food Awards

Brad Addington
Brad Addington
June 26, 2026

Honor coincides with Kelpi’s food contact approval in the United States, which is expected this year and will mark a key milestone unlocking new opportunities for food applications in one of the world’s largest packaging markets.


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Jared Damman of WildKind Packaging and Rodrigo Castaneda of TIPA Compostable Packaging making their presentation on compostable packaging at Global Pouch Forum.
Global Pouch Forum

VIDEO | Convenience and On-the-Go—Why Compostable Packaging is the Solution

Brad Addington
Brad Addington
June 16, 2026

Rodrigo Castaneda of TIPA and Jared Damman of WildKind make the case for compostable packaging, especially for difficult-to-recycle food contact packaging.


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Image of a carton of D’Artagnan meats requiring insulation for cold chain delivery.
Editor's Note | Brad Addington

Packaging Innovation Hits Close to Home

One of my favorite brands has responded to one of my biggest packaging pet peeves.
Brad Addington
Brad Addington
June 12, 2026

I was delighted to learn recently that one of my favorite food brands had responded to one of my biggest packaging pet peeves—Styrofoam coolers that clutter up my garage and create a disposal problem that I didn’t ask for. Learn about the innovative packaging alternative that they settled upon.


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Leticia Fry of Inteplast Group at the Global Pouch Forum
Global Pouch Forum

Video | Driving Sustainability in Flexible Packaging

Brad Addington
Brad Addington
June 11, 2026

We sat down with Latricia Fry of Inteplast to discuss how both mono-material and multi-material flexible packaging formats are viable options when it comes to meeting Extended Producer Responsibility mandates.


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FPA President and CEO Dan Felton moderates a panel discussion at Global Pouch Forum with Rebecca Mick (Association of Plastic Recyclers), Adam S. Peer (American Chemistry Council) and Gregory Melkonian (Serlin Haley).

Key Takeaways from Global Pouch Forum

Brad Addington
Brad Addington
June 8, 2026

Extended Producer Responsibility, compostable packaging, and mono-material pouches were among the key themes at this year’s event.


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Conference attendee inspecting a roll of digitally printed labels.
Labels

Digital Label Sales Revisited: Did Expansion Meet Expectations?

After predicting last year that digital printing would dominate 15% of label sales by 2025, Paul Edwards of INX International provides an update.
Brad Addington
Brad Addington
June 5, 2026

After predicting last year that digital printing would dominate 15% of label sales by 2025, Paul Edwards of INX International provides an update. We sat down with Paul again to ask 1) if digital label sales grew as much as anticipated and 2) what lies in store for digital label sales going forward. Get Paul’s projections and the underlying factors behind them.


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PODCAST | Combating Rising Plastic Costs with Pallet Solutions; Image of pallet of plastic beverage bottles packed in stretch wrap; and Ric Lee headshot and title.
Packaging Perspectives Podcast

PODCAST | Combating Rising Plastic Costs with Pallet Solutions

Brad Addington
Brad Addington
May 28, 2026

North American resin costs have soared to historic highs, with no clear end in sight. Ric Lee of Atlantic Packaging suggests that the fix to the plastic price crisis starts on the pallet.


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Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.
Packaging Perspectives Podcast

PODCAST | Packaging EPR’s 2026 Reality Check

Brad Addington
Brad Addington
May 18, 2026

Arithmetic is simple. Compliance is not. We recently sat down with Anna Kendall of Ernst & Young LLP to discuss the challenges of meeting both imminent and long-term EPR mandates, including a coordinated May 31 reporting deadline across six states.


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