Demand for pouches is expected to grow 3.7 percent per year to $10.6 billion by 2023, according to the latest study by The Freedonia Group.

Pouch design continues to evolve and now is expanding to include convenience-focused closure and fitment innovations that were once only available on rigid packaging. Examples include:

•  flip-top caps to dispense condiments in pouches, for instance
•  fitments to attach a spray trigger on cleaning chemicals in pouches

Features offering convenience, such as resealability, spouts, and stick packs, will see the fastest growth in their integration. Features primarily for functionality or aesthetics will see a more moderate rate of uptake. In general, pouches – particularly stand-up types – will continue to provide:

• cost savings compared to rigid containers
• amenability to high-quality graphics
• the perception of a more contemporary packaging format

The snack market is the largest outlet for pouches, as they have capitalized on both the healthy eating and snacking trend. Pouches provide effective means to package single-portion quantities of product, whether the small amount is desired for nutritional or convenience reasons.

Demand for all types of converted flexible packaging is forecast to increase 2.9 percent annually to $22.8 billion in 2023. The ongoing conversion from rigid to flexible formats and consumer interest in products packaged for single servings or uses will continue to drive gains.

Converted Flexible Packaging (published 04/2019, 266 pages) is available  from The Freedonia Group,