search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • MARKETS
  • MATERIALS & SERVICES
  • EQUIPMENT
  • SUSTAINABILITY
  • DIRECTORY
  • MORE
    • GLOBAL POUCH FORUM
    • TOP 25 CONVERTERS
    • ENEWSLETTER
    • EMAGAZINE
    • FLEXIBLE PACKAGING STORE
  • PACKAGING STRATEGIES
Flexible Packaging

Mars Wrigley Introduces SNICKERS Almond Brownie

April 16, 2021

SNICKERS announced SNICKERS Almond Brownie, a new addition to the SNICKERS brownie portfolio set to launch in August 2021. The product will feature the brand's newest flavor: a chewy brownie filling, mixed with chopped almonds and topped with a layer of caramel, all coated in dark chocolate. It will be available in single (1.26 oz), share (2.52 oz) and sharing stand-up pouch (6.93 oz) sizes.

The release follows that of two other products in the SNICKERS brownie line-up: SNICKERS Peanut Brownie, which features a chewy peanut-brownie filling, a layer of caramel and a classic SNICKERS chocolate coating, and the SNICKERS Peanut Brownie Ice Cream, which features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts covered in a milk chocolate-y coating.

"After seeing unparalleled excitement for the SNICKERS Peanut Brownie and SNICKERS Peanut Brownie Ice Cream launches, we're excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans," says Michelle Deignan, Mars Wrigley senior brand director. "The new SNICKERS Almond Brownie offers a deeply satisfying treat, with a taste and texture only SNICKERS can deliver on."

Visit www.mars.com for more information.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Sustainable Packaging
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Materials
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Unitizing/ Palletizing
    By: Brad Addington

Flexible Packaging Buyers Guide.png

Sustainable Flexible Packaging.png

Get Connected!

FACEBOOK twitter YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!



Related Articles

  • RoseBud Ice Cream Pouches

    Bridging the Gap: How caps and spouts ease dairy’s move to flexible formats

    See More
  • Converting Trends Series Mastering Complexity with Wes Bradford headshot

    The New Scale in Flexible Packaging: Winning by Mastering Complexity

    See More
  • Design thinking is a problem-solving methodology

    Finding Inspiration in Packaging Design

    See More
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing