Sentinel Capital Partners, a private equity firm that invests in promising midmarket companies, has announced the recapitalization of Online Labels Group (OLG), a leading provider of pressure-sensitive labels, shrink sleeves, and flexible packaging solutions. 

In a differentiated dual-channel strategy, OLG delivers a broad line of high-quality label products through online and direct sales to a diverse set of customers across many sectors, including food and beverage, health and beauty, household, and many others. OLG is a premier one-stop shop for its customers' labeling needs, providing a wide selection of blank and customized short- and medium-run labels for small to midsize businesses.

"Online Labels Group is an e-commerce pioneer with an industry-leading digital platform and top-notch direct salesforce," said Louis Brotherton, a Sentinel principal. "We are excited to partner with the OLG team to continue driving growth organically and through acquisitions."

OLG has enjoyed a long run of strong growth. In recent years, it has grown organically, completed acquisitions, expanded its product line, bolstered its leadership team, and executed other strategic initiatives.

"Throughout our history, OLG's growth has been fueled by key differentiators including industry-leading turnaround times, superior quality, and breadth of products," said Dave Carmany, OLG's CEO. "Our company is poised to continue to achieve significant growth with our partners at Sentinel, and I couldn't be more excited for what the future holds."

Sentinel's experience in e-commerce and specialty materials in the printing space includes its investments in Nekoosa (specialty paper and film used in the graphics and commercial print sectors), RotoMetrics (precision rotary tooling for the printing and converting industries), and SmartSign (an online provider of customizable and specialized signs, labels, and tags serving the regulatory, compliance, and safety markets).

To learn more about Sentinel Capital Partners, please visit

To learn more about OLG, please visit