SunDance Acquisition Creates New Flexible Packaging Opportunities for Product Marketers
SunDance is a recognized leader in commercial printing, packaging and mailing solutions in the Southeastern U.S. and a popular choice among national brands. Today SunDance announced further strategic expansion of its inhouse packaging capabilities with installation of the HP Indigo 200K digital printer. Dedicated to the company’s award-winning packaging division, the new digital printer enables SunDance to produce custom pouches, flexible packaging wraps and pressure-sensitive labels at significantly greater volume and speed while maintaining crucial quality and consistency.
“For product marketers, packaging is as important as the product itself,” said JohnHenry Ruggieri, SunDance president. “Given the intense competition for in-store and virtual shelf space, eye-catching flexible packaging and impressive custom pouches are essential to successful sales.”
In addition to supporting SunDance client demand for faster turnaround times, the new HP Indigo printer accommodates larger packaging projects that previously exceeded digital printing capabilities.
HP Indigo digital printer technology has elevated the appearance and durability of flexible packaging over the past six years and continues to drive innovation in flexible packaging, particularly in the thriving pouch market. According to HP, many customers are experiencing up to 40% annual growth in print volumes due to HP advances in print speed and capacity.
SunDance has a longstanding practice of reinvesting in its business to provide the latest technological innovations and U.S. made printing and packaging solutions for clients. Installation of the HP Indigo digital printer also aligns with SunDance sustainability principles by minimizing excess inventory and production waste.
SunDance recently expanded its manufacturing facility to support strategic acquisitions like the HP Indigo press and Heidelberg Versafire LV, with additional enhancements scheduled in the coming months.
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