|Kellogg’s reusable Kashi cereal pouch contains 15% recycled materials.|
The main benefit for Kellogg in using EcoPrime™ is the reduction in the use of virgin HDPE. In addition, it ultimately reduces the amount of energy required to obtain virgin petroleum material from the earth. The pouch uses material that was reclaimed from the waste stream, while also providing the barrier needed to protect the food. Kellogg is currently using EcoPrime™ on a variety of Kashi cereals and is evaluating opportunities to expand their use of post-consumer HDPE. Food and Beverage Packaging asked Kellogg for more information about the new pouch and the motivation behind the decision.
Food and Beverage Packaging: Has Kellogg/Kashi used post-consumer recycled material in the production of pouches before?
Kellogg: No, the new bag for GOLEAN Crisp!™ Cinnamon Crumble and Toasted Berry Crumble cereals is the first of its kind for Kashi as it’s made with post-consumer HDPE—a plastic made with materials reclaimed from the waste stream—rather than traditional HDPE.
FBP: Why did Kellogg/Kashi want to use post-consumer recycled plastic in their pouches?
Kellogg: More than one third of shoppers claim they want environmental packaging, and Kashi has cared about making foods with the health of people and planet in mind for more than 25 years. This new cereal bag offers an environmental benefit and allows us to deliver our foods safely to the consumer. Kashi retailers and consumers recognize and appreciate that commitment.
FBP: How did you start working with Envision Plastics?
Kellogg: Kashi is always seeking ways to improve the health of people and the planet. Through our supplier, we identified the opportunity to use post-consumer HDPE that’s safe for use in a flexible food bag.
FBP: Which Kellogg’s brands will be using the pouches?
Kellogg: We used post-consumer HDPE for a limited run of Kashi® GOLEAN Crisp! Cinnamon Crumble and Toasted Berry Crumble cereals in conjunction with Earth Day.
FBP: Why only a limited run?
Kellogg: We’re evaluating opportunities to use the new bags for other Kashi foods, as well as for our other brands, based on the feedback of our customers and retailers.
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