New granola line identifies trends and consumer needs in marketplace
New England Natural Bakers launches "Organic Select" line
New England Natural Bakers is excited to announce the launch of their new “Organic Select” line; three new granola products that are all Organic, non-GMO project verified and unique flavor profiles. The granolas come in resealable pouches.
“We realize that our success is contingent on producing unique and quality products. So, we developed the ‘Selects’ in response to consumers looking for lower sugar content and also gluten free products,” says VP of sales and marketing Pam Clark. “We are excited that we were able to get these to market quickly and the early response has been positive.”
The new item launch by New England Natural Bakers, which became 100% employee-owned in January 2013, marks an aggressive strategy to increase brand presence and coincides with the brand’s recent non-GMO verification announced this week. The Organic Selects line features three new SKU’s: Organic Unsweetened Cinnamon Raisin Muesli, Organic Gluten Free Unsweetened Berry Coconut Granola and Organic Cranberry Almond Granola Clusters.