Flexible stand-up pouches are one of the fastest growing formats in the food and beverage packaging market. According to the Freedonia Group (freedoniagroup.com), the U.S. market for flexible plastic pouches could top $10 billion by the end of the decade. Stand-up is the fastest growing type of pouch, growing at a rate of 6.5% per year from 2015-2020. The growth drivers for this market are the lightweight sustainable properties of pouches, their ability to allow for increased marketing differentiation, and through the addition of a spout, deliver a convenient and resealable product dispense.
New innovations in spouts on stand-up pouches further propel the segment forward, and offer more convenience for consumers from childhood to adulthood.