U.S. consumer concerns with food resources revealed in study
New research from market intelligence agency, Mintel, reveals that Americans have taken notice of, and are concerned with, growing strains on the world’s food resources. In the U.S., 80% of shoppers agree that reducing food waste and packaging waste are of equal importance, according to the research. Half (52%) of American shoppers prefer food purchases with minimal to no packaging.
While U.S. consumers say that sustainability is a major concern, Mintel reports that only two out of five (42%) say they recycle a majority of the food packaging they use. The Mintel report also states that 81% of Americans who look to extend shelf life would prefer to purchase foods with resealable packaging rather than non-resealable, and that more than half of consumers would pay extra for packaging with features like resealability and portion control. And, 30% of those asked also reported reusing packaging for other purposes.