Do we picnic more as a society? I believe that if aliens were to peruse any local supermarket, they would reach the conclusion that Americans are picnicking frequently, which is quite funny as that would require an increase in leisure time. Sadly, the real reason our foods look like picnic foods is due to the complete lack of leisure time. No, Martians, we are not grazing in a beautiful meadow with our loved ones; we are eating in our cars, at our desks or simply while walking down the street. The good news is this: New package designs and formats are constantly launching to help us better eat on the go.
According to Mark Lozano, sales manager, North America at tna (tnasolutions.com), the snack food market is growing as more consumers replace meals with frequent snacks.