Fruit snacks brand adds punch and personality to pouch design
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the U.K., has unveiled a distinctive new brand identity, with design by B&B studio (bandb-studio.co.uk).
Every day, 4.4 million apples and 1.4 million bananas are thrown away in the U.K. often for being an unusual or ‘ugly’ shape. Snact rescues as much of this fruit as possible and transforms it into tasty and nutritious fruit jerky and banana bars.