The poultry packaging market in North America is expected to grow at a CAGR of close to 6% during the period 2018-2022, according to a new market research study by Technavio (technavio.com).
Smaller households and busy lifestyles are forcing people to look for convenience in poultry products. There is high demand for microwave safe, flexible packaging options and designs with zippers and small portions. Poultry packaging vendors are introducing innovative products that now include intelligent technologies, such as EZ Peel packaging from Bemis, that allows customers to open the packaging without using scissors.
Rising governmental concerns with respect to growing plastic waste is leading to the development of sustainable—degradable, recyclable, or reusable—packaging solutions. Manufacturers are looking at packaging that is eco-friendly and reduces the amount of waste generated.
“Poultry packaging films used for packaging whole chickens are now made by utilizing higher abuse-resistant polymers, which prevent tearing and leakage during transportation," said a senior analyst for packaging research at Technavio.
The U.S. accounted for close to 71% of the market share in 2017. The increased consumption of poultry products in the region is expected to boost the growth of the market during the forecast period. Advances in vacuum packaging and MAP will also lead to the growth of the market as these technologies help to extend the shelf life of poultry products.