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Refrigerated Dough Available in Flexible Packaging

Refrigerated Dough Available in Flexible Packaging
April 20, 2018

The European dough brand Wewalka has come out with a single-crust package, to prevent possible food waste of a second crust.

The newest refrigerated dough product to the U.S. market is a thicker, home-style pie crust dough that is lard-free. Twenty-five per cent thicker than the leading crust, this product handles easier and is more substantial in taste and texture for true pie crust lovers. Recent research shows that 65 percent of homemade pies are one crust varieties such as Dutch apple, pumpkin, pecan and custard, so this option eliminates potential waste of a second crust in other packages. Wewalka does not use lard so it can be included in a vegan/vegetarian lifestyle.

Wewalka Pie Crust Dough and all other dough products in the assortment are prepared in the European bakery tradition with high-quality ingredients and contain no artificial colors or flavors, no bleached flour, no hydrogenated oil and no high-fructose corn syrup. Packaged with a parchment paper liner, these products give consumers a new, more convenient way to make bakery style creations right in their own kitchens.

All Wewalka’s products are available in the dairy isle of grocery stores. The product line includes the pie crust, Wewalka Flatbread Dough and Wewalka Puff Pastry Dough.

KEYWORDS: dough products package design pie crust packaging refrigerated foods

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