Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
The term “recyclable” has long been a buzzword in the food packaging industry. But now consumers and other stakeholders are demanding more than the iconic three-arrow triangle stamped on their hamburger box.
Whenever I see toys packaged in blind box packaging, it reminds me of collecting trading cards as a kid and that feeling of wanting the entire set, but knowing the likelihood of that happening was directly tied to how much allowance money I was willing to invest.
In May 2019, the Council of the European Union adopted the Single-Use Plastics (SUP) directive proposed by the Juncker Commission as an essential element of its Circular Economy Action Plan to reduce marine plastic litter.
Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
People around the world are learning the hard way how completely dependent we all are upon reliable supply chains to keep our economy — and our lifestyles — running. In the shadow of quarantines and social distancing guidelines, consumers have had to rely more than ever on ecommerce to deliver necessities.
Sustainability impacts the conversation around packaging as consumers become progressively more aware of the impact brands have on the environment. Sustainability is especially important among younger consumers.
Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.
Diadeis is launching the first conference about packaging artwork. It will be an intimate and interactive event, a one-day track devoted to understanding and sharing strategies and insights with a focus on improving the packaging value chain.
We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.