Items Tagged with 'package design'
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ARTICLES

beer/wine/spirits market intelligent labeling
Materials Technology: Labels

The Intelligence Behind Smart Labels

Labeling technology connects brands and consumers for an enriched experience before, during and after purchase
Kristen-kazarian-headshot
Kristen Kazarian
November 14, 2018
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Smart labels allow retailers and brands to engage directly with consumers, and with manufacturers to track inventory through the supply chain — which, in turn, provides consumers with the transparency and convenience they desire in packaging.
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Birchbox Design Packaging
Materials Technology: Packaging Design

Packaging Design Closes the E-Commerce Experience Loop

Three steps to point your e-commerce packaging in the direction of success.
Evelio-mattos
Evelio Mattos
October 12, 2018
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E-commerce packaging is still evolving and finding its place within the online purchase loop. With new technologies streamlining checkout processes making every click count, brands are discovering the importance of packaging’s role in consumer happiness.
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Mumm Grand Cordon Stellar
Innovations: Beverage Packaging

Champagne Packaging is Out of This World

Winery devises special champagne packaging for use in space.
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John Kalkowski
September 18, 2018
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Maison Mumm is launching Mumm Grand Cordon Stellar this month: a ground-breaking feat of technology that makes it possible for astronauts and other space travelers to enjoy champagne in the challenging surroundings of zero gravity.
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Design thinking is a problem-solving methodology
Materials Technology

Finding Inspiration in Packaging Design

Leading designer maintains that today’s consumers demand packaging that creates a distinct brand experience.
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John Kalkowski
August 14, 2018
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Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
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EVENTS

Industry

5/16/17
New York City, NY
United States
Contact: Matthieu Nerson

PACk 2017

Diadeis is launching the first conference about packaging artwork. It will be an intimate and interactive event, a one-day track devoted to understanding and sharing strategies and insights with a focus on improving the packaging value chain.

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