With this fast-growing segment expected to climb 7-9 percent per year through 2023, navigating the shift from rigid to flexible packaging with optimal pouch functionality challenges brand managers with various considerations when determining an overall package experience.
Closures are not all designed to perform the same; it’s not a one-size-fits-all selection process. A package closure is one of the first and most crucial points of interaction that consumers have with a brand’s product. A well-designed package considers the consumer experience and interaction with the product.